case study
kingstone

Transforming a Financial Brand into
a Digital Powerhouse

” Working with the 2web services has taken our brand, Kingstone, to a whole new level. We started with a real need for alignment—branding, digital tools, and streamlined processes—and what we received was a complete transformation.

From our refreshed visual identity and user-friendly digital platform to a custom-built CRM and a powerful content strategy, everything is now integrated, professional, and ready for scaling. What we valued most was their deep understanding of the financial sector and their ability to provide tailored solutions—not one-size-fits-all templates. 2web services is the kind of partner that helps you grow, not just check boxes.

Dana Lixandru – Managing Partner

Kingstone creditSmart

Audience

Financial consultants, credit brokers, and franchise managers in the lending & credit market looking to scale their business with digital tools, automation, and brand consistency.

Mission

To digitally empower Kingstone, a leading credit intermediation brand, by transforming its digital presence, streamlining broker operations, and unifying the customer experience across platforms.

Build an end-to-end digital infrastructure—from rebranding to CRM implementation—that supports national expansion and improves both partner experience and client engagement.

Results

Complete rebranding of Kingstone to reflect a modern, youthful trustworthy, and scalable financial brand.

Development of a custom CRM tailored to manage brokers, credit applications, and internal workflows with greater efficiency.

Launch of a digital platform that includes credit simulators, knowledge blog, lead capture tools, and smart automation features.

Consistent, high-quality visual content and messaging across all social media platforms to support awareness and recruitment.

Increased digital trust and brand visibility, leading to stronger partnerships, higher conversion rates, and measurable business growth.

Designed cohesive stationery, print materials, and internal presentation templates to ensure brand consistency across franchise communication, team onboarding, and client-facing marketing assets.

spider design
CRM system BROKERS
online platform
tshirt design
stationery

Consulting

Discovery Sessions

Automation Tools Integration

Competitive Benchmark

Digital Platform Strategy

SEO-optimized content

Monthly content calendars & creative templates

Focused campaigns

Project Management Services

Rebranding

Branding Consulting

New color scheme, logo adaptations

Strategy

Brand manual

Moodboards

Visual style consistency

Newsletter Design

UX & Design

Personas & Client Journey

Design Brief

Empathy Map

Logo, Palette

Newsletter Design

Banners Design

Videos and reels

Platform Design

Online platform & Custom CRM Upgrade

Platform Setup

Design Pages

UX

Custom modules for CRM

Automations

Financial Simulators

process & deliverables

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