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Design thinking

Digital resources -2web academy

Design thinking
the strategy behind the brand

Designing the ideal experience of using a service or product is all about the user.

You can add all the features and functionality that you like to a site or application, but the success of the project rides on a single factor: how the users feel about it.


  • Does the site or application give the user value?
  • The user finds the site or application simple to use and navigate?
  • Is he/she actually enjoy using the site or the application?

You  can say you are doing a good job when the answer is “Yes!” to all of those questions.


Design thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding.

At the same time, design thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.


Design thinking seeks to generate a holistic and emphatic understanding of the problems that people face.

Design thinking tries to empathize with human beings. That involves ambiguous or inherently subjective concepts such as emotions, needs, motivations, and drivers of behaviors.

The nature of generating ideas and solutions in design thinking means this approach is typically more sensitive to and interested in the context in which users operate and the problems and obstacles they might face when interacting with a product.

The creative element of design thinking is found in the methods used to generate problem solutions and insights into the practices, actions, and thoughts of real users.

Is design Thinking  for everybody?

Yes! And it is definitely for you if you are an entrepreneur.


You Make the online plans & we come with the brand. Call us for details!

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