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Sharing, digital disruption, screen age, and social media platforms, our society described in a few words.

We all are familiar with social media and already understand the importance of being present on these platforms, especially when having business with the targeted young niche of clients.

This year’s trend with Millennials and Generation Z was all about TikTok.

TikTok is an app design for smartphones that allows you to create 15–60 seconds videos and then share it with over 500 million monthly users.

The application was launched in 2017 by Bytedance and hit one billion downloads globally in February 2019 and more than 150 countries are using the app.

But is TikTok worth our time and budget?

Is this new channel qualified for our attention (as business owners)?

Some of the big brands Coca Cola, Nike, ABC, Google, have already generated followers from TikTok because of its increasing popularity. For better results, use the application in correlation with other social media platforms.

The young generations, people aged between 16 to 24 years old spend on average 3 hours every day on social media, and the duration drops as the age grows. A survey conducted by an entertainment company discovered that 81% of the rising generation watch a video on a social media platform to be entertained or buy things.

90% of the TikTok users are under the age of 35. If you have a business that targets Millennials or Generation Z, then I advise you to create a user account and start reaching TikTok′s audience. Many promoters and influencers are using TikTok because the consumer chart indicates most of the customers are from the growing generations.

How you can use TikTok as a marketing tool to popularise your brand:


There are three primary forms of ad formats that you can use to implement an ad on the platform.

Infeed native content

  • Duration: TikTok videos last for 9-15 seconds.
  • Display: the material appears in full screens, like the stories on Instagram
  • Features: website clicks or app downloads.
  • Monetize: by the number of clicks, impressions, CTR, video views, play duration, and video interactions (like share and comments).

Hashtag Challenge – represents a link that opens the challenge page. Here the users can find out more information and the steps of the challenge.

It is monetized: by video interaction, clicks, banners, views, and similar user-generated videos.

Brand Takeovers – you can use images, videos, GIFs, hashtags, or you can link the website or the challenge page.

It is monetized: by impressions, unique reach, and clicks.


One last advice?

If you want to reach the young generations and need to make your products reachable to them, then go for fun, unique, and creative content on TikTok.

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