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The launch of your online business

Digital resources -2web academy

We live in dynamic times in which as entrepreneurs  we need to constantly adapt ourselves and our ideas to the changing requirements of the (business) environment. Especially if it’s related with the online business. And today, mostly everything is about that.

No matter if you just started a traditional business and wish to enter the online market or need to develop from the stage you are in, this advice is for you. If you consider other way let’s have a talk and think how to adapt our project implementation with your business rhythm.

Why do we write? So you’ll have the best advice in advance and know your way in the online.

For us your experience must be a flow and we’ll always try to  influence the behaviours of users and improve your experience. That’s the ultimate goal for us as a team at 2web services.

We succeed if the users succeed in using our product and their experience is magnificently good.


We accept constant change and a never-ending quest for improvement. Let me explain the basic of our approach and tell you how to use it in your online startup/business.

I feel that I never was a greater artist than now 🙂

Design is not just what it looks like and feels like. Design is how it works.

To succeed on the “how it works” side and create something really valuable, you need to focus on the whole experience, not just the aesthetic value.

You wish for an online business or store? Ok. You can actually be successful by creating a digital product that’s truly valuable for your customer!

Think where you can find your users.

Wherever they are – grab your laptop and go and talk to them. Show them what you have and check if it’s usable.

There’s one way to build a great user experience: active communication with customers. Without the voice of your customers, your business will be an empty shell. Don’t let it happen.

How 2web helps in this process?

After you make your research, 2web team will design a concept and a structure for you and you customers to interact with.

If you never heard of prototyping or wireframe now it’s the time to get used with the ideea that before having a design for your online business we must decide and create the structure both you and your users will measure and optimise.

We try to be as agile as possible so the first part of you coming to us for a project will happen around the business get to know, research and lots of interactions. This is a get to know stage for all of us, with great impact on the success of your online business.

Oh,let me describe these concepts more

After the stage when we analyze all we can think of you will have the opportunity to

  • experience content and interactions with the interface
  • test the main interactions in a way similar to the final product.

How? By wireframe and mockup.

Yes we will provide you with that, because we belive it is important for you to have a first visualization of the concept created together.

Is 2web using wireframe for my small project?

Yes, yes we use it also

  • In any huge, complex project that has an alarmingly close deadline.
  • In any small project with a limited budget.

In both cases, wireframes are typically used as the documentation of the project we provide in the activities of project management.

Interestingly, this approach proved itself to be even more important in a startup than in an established company. Accepting the constant effort to improve the user experience is a ‘make it or break it’ factor for every young organization.

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