– online startup guide –
I’ll explain how to build a basic innovative road map for your startup business through practical thinking.
I’ve broken down the process into main phases that you can scale up on your organization.
Having an online business is a very straightforward concept. So, it seems. You have a product or service and wish the world find out about it (that is why you want a platform to sell or a website to present yourself). Your main idea is to have sales and a great impact as an organization.
You did find out from other business partners that optimization is important also – ranking on Google being an important aspect of sale, so now you think you are ready, you know the basics of what you need and call a specialist.
Ah, and one more thing you had lots of investments in the stock or other costs and you don t have that much money for anything else.
This scenario is on a daily basis, I see it every day on social media entrepreneur, marketing groups and my conclusion is that even if online business seems easier and more available, 30% of the new business owners are not ready to have a business in general. Online is no exception.
But they find courage, look for best deals and find eventually a company that will make them an affordable selling site. After the project is complete they only have to wait for people to “come in” and buy. And shock! Time is running, they don t invest anymore in platform or their know how of inbound marketing and ..sales are not up.
This scenario is so real in the Romanian market and in the same time it ‘s the premise for so many volatile businesses.
Of course we have well prepared business owners also, we’ll talk about this scenario in future posts.
This article is mainly for the owner of an online startup that has only the enthusiasm, low knowledge & budget to begin with.
How to overcome common challenges?
Oh well, first of all it’s very important to find a team that helps you, that sticks with you on a long-term business relationship. That helps you grow from their experience and help you with their shared knowledge.
This is important because you need to find a team that will make not only the classic configuration of your online business but be able to scale you up step by step as you grow as business as well.
First thing you need to do with your online partner is
- Focus first on customer problems – and how you respond to them on your platform.
- Iterating on ideas – bring new concepts for old classic business – a new experience – a new idea for the design – a new way to put it out on the market.
Get you unique selling advantage and bring it forward in the online – store, website and social media,etc.
- Get feedback from your clients – focus and refine those ideas into new selling concepts on your store.
Selling isn’t a philosophy. It’s a problem-solving strategy. But you need to be there for your clients. Give them full support – bring chat and online presence and invest all the time in company’ s identity and marketing.
This is a good way to improve your online startup business process. Find more tips here