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In my opinion, Romania didn’t found it’s place in the design and UX -user-experience-design- world until a few years back. Everything started when the Design teams began to talk more about the importance of usability before concepts. Clients and mobile usability drove that current.

Fascinated by ergonomics and the design “science,” I was always working in my projects to make sure users were able actually to use interfaces. I did that no matter what activities I implemented in my team’s work and projects.

Armed with user research, heuristics, and a little bit of prototyping, I was trying to find my place in the ‘developer-oriented’ world. This wasn’t easy.

Usability is the “customer experience. Your digital presence — via a website or mobile platform — is the first line for interacting with customers and has everything to do with a customer’s experience. Usability is about how intuitive navigation is, how easy is it to find answers, how quickly users can get to relevant information. It is vital to ensure that your digital assets are designed to meet customer needs”.

Is UX -user-experience-design- necessary in our days, or is it a kind of nice-to-have option?

I assume you’re an entrepreneur. Most probably, you’re super busy making your dreams come true.

You want to get the job done. You want results. Let’s focus then on clearing the air around the definition of user experience design. It’s essential that you understand the nature of UX Design – user-experience-design, which unfortunately gets easily confused with visual design, usability, wireframing, and a bunch of other stuff.

User experience design (abbreviation UX, UXD) is a discipline focused on designing the end-to-end experience of a specific product.

“To design an experience means to plan and act upon a particular set of actions, which should result in a planned change in the behavior of a target group (when interacting with a product).”

“A UX designer’s work should always be derived from people’s problems and aim at finding a pleasurable, seductive, inspiring solution. The results of that work should always be measurable through metrics describing user behavior. UX designers use knowledge and methods that originate from psychology, anthropology, sociology, computer science, graphic design, industrial design, and cognitive science.

When you’re designing an experience”, you are planning a change in the behavior of your target

group. “You’ve found out their problem, and you’re trying to destroy the burden using design methods.

User experience lies at the crossroads of art and science and requires both extremely acute analytical thinking and creativity.”

In the age of user experience design, your startup needs to focus on users’ problems rather than on technology only. Iteratively test the C-P-S hypothesis and fill in a Business Model and Lean Canvas together with your team.

That’s the start of the road to success. Competition is fierce, and only those who can provide a stunning end-to-end experience will survive.



Source of quotes: Interaction Design Foundation

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