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The age of user-experience-design/ UX

Digital resources -2web academy

In my opinion Romania didn’t found it’s place in the design and UX -user-experience-design- world till few years back when the Design teams started to talk more about the importance of usability before concepts. Clients and mobile usability drove that current.

Fascinated by ergonomics and the design “science”, I was always working in my projects  to make sure users were able to actually use interfaces. I did that no matter what activities I implemented in my team’s work and projects.

Armed with user research, heuristics and a little bit of prototyping, I was trying to find my place in the ‘developer-oriented’ world. This wasn’t easy.

Usability is customer experience. Your digital presence — via a website or mobile platform — is the first line for interacting with customers and has everything to do with a customer’s experience. Usability is about how intuitive navigation is, how easy is it to find answers, how quickly users can get to relevant information. It is important to ensure your digital assets are designed to meet customer needs.

Is UX -user-experience-design- necessary in our days or is it a kind of nice-to-have option?

I assume you’re an entrepreneur. Most probably you’re super busy making your dreams come true.

You want to get the job done. You want results. Let’s focus then on clearing the air around the definition of user experience design. It’s really important that you understand the nature of UX Design – user-experience-design, which unfortunately gets easily confused with visual design, usability, wireframing and a bunch of other stuff.

User experience design (abbreviation UX, UXD) – A discipline focused on designing the end-to end experience of a certain product.


To design an experience means to plan and act upon a certain set of actions, which should result in a planned change in the behaviour of a target group (when interacting with a product).

A UX designer’s work should always be derived from people’s problems and aim at finding a pleasurable, seductive, inspiring solution. The results of that work should always be measurable through metrics describing user behaviour. UX designers use knowledge and methods that originate from psychology, anthropology, sociology, computer science, graphic design, industrial design and cognitive science.

When you’re designing an experience, you are in fact planning a change in the behaviour of your target

group. You’ve found out their problem and you’re trying to destroy the burden using design methods.

User experience lies at the crossroads of art and science and requires both extremely acute analytical thinking and creativity.

In the age of user experience design your startup needs to focus on users’ problems rather than on technology only. Iteratively test the C-P-S hypothesis and fill in a Business Model and Lean Canvas together with your team.

That’s the start of the road to success. Competition is fierce and only those who are able to provide a stunning end-to-end experience will survive.

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